?What If! Innovation

We ask the big what if, what now and what next questions that fuel innovation for growth

The Glassworks, 3-4 Ashland Place, London W1U 4AH

Innovation Strategy

We help organisations invent new businesses, products, brands & services. In a world changing so rapidly, future ready organisations will be those who learn the fastest

Glass Door
Team Size 300 - 400
Established 1992

We help organisations invent new businesses, products, brands & services. In a world changing so rapidly, future ready organisations will be those who learn the fastest

We believe that the winners in the new world will be those that can lead, experiment, adapt and learn. Innovating from both the inside out and outside in

When it comes to innovating for growth, many of our clients are grappling with how they can…

* Create a strategy for growth in an ever-changing market?

* Activate an innovation mindset to create lasting growth?

* Balance performing today while transforming tomorrow?

* Invent better solutions and accelerate them to market faster?

Over 25 years we’ve found that the answers can only come from innovating both for your customers and your people

Innovation is a doing not a talking sport, so how we do it is just as important. We start with a human problem and then use experimentation to de-risk bold solutions, accelerate them to market, and empower a cultural movement to create growth today and tomorrow.

Founders & Leaders

Dave Allan Photo

Dave Allan

Co-chairman and Founding Partner of ?What If! Innovation

There is nothing more exciting than working with passionate teams and organisations hungry to change our world. Over the last 20 years I've been lucky enough to do this with an amazing selection of world leading companies and passionate entrepreneur. My belief is that innovation should be a force for good in the world and a fundamental discipline and growth engine in business and society. That the winning organisations of the future will fuse the spirit, pace and experimental capacity of a start up with scale and discipline.

Matt Kingdon Photo

Matt Kingdon

Co-Founder, ?What If! Innovation

At ?What If! I work with senior client leaders who are similarly enthused with innovation but often stuck as to how to make it happen. I co-founded ?What If! in 1992 with Dave Allan and led the business to not only grow rapidly but come first in the Financial Times ‘Best Company to Work For’ in Europe awards an unprecedented two times (2005 and 2006). When I'm not doing this, I'm banging the drum for innovation

Sal Pajwani Photo

Sal Pajwani

Group CEO, ?What If! Innovation

I spend my time talking to clients about every aspect of innovation in their business. From the new product/service they want to deliver, to the new business they want to be in, to how innovation fits in their overall strategy, to how good they are at innovation and what they need to do to get better

Neena Paul Photo

Neena Paul

Chief Innovation Officer at ?What If! Innovation

As CIO and Board Member, I am responsible for the future growth and offer of ?What If! We are innovators who ask and answer the ?What If! questions that help organisations imagine new growth futures and make them a reality. We do this by using experimentation to definite the strategy, invention and change needed to create growth possibilities.

Matt Kingdon, What if! innovation

Values

  • Impact - Obsessed with the end goal. Never burdened by process
  • Love - In it together for the long term. Always do the right thing—even when things get tough
  • Audacity - Think big. Hate mediocrity. Seek breakthroughs
  • Adventure - Step off the path. Defy convention. See what others don't
  • Passion - Explosive drive. Contagious energy. Collaborative spirit

Awards

  • Brandon Hall Excellence Awards 2020 - Best Unique or Innovative Leadership Development Program GOLD
  • Brandon Hall Excellence Awards 2020 - Best Advance in Executive Development GOLD
  • Brandon Hall Excellence Awards 2020 - Best Advance in Leadership Development GOLD
What If Beers
What If Award
What If