Create a Better Future. Today. World class strategies for disrupted times.

Somerset House, New Wing, Lancaster Place, London, WC2R 1LA

Strategy Innovation

Re_Set is a boutique strategic consultancy specialising innovation, disruption and sustainability

Glass Door
Team Size 10 - 20
Established 2017
Gender Diversity 47% Female Employees

Re_Set is a boutique strategic consultancy specialising innovation, disruption and sustainability


Re_Set client work includes board-Level engagement to assess the pace of change, ideate and inspire. From here, we create innovation and growth strategy, understanding the position of the business and mapping disruption opportunities.

We also focus on shifting the organisation’s approach to prepare for the future by developing strategy for sustainability and the climate crisis, delivering cultural and organisational change, scoping and catalysing digital programmes to due diligence – all with a clear focus on positive impact and value creation, at pace.


Our team combines a wealth of experience across consulting, industry and disruptive start-ups. We’re an eclectic bunch with a common goal, to build a great consulting business with maximum positive impact.

Our founding partners are active in the day-to-day running of the business and add impressive expertise and experience. James Bidwell is an accomplished CEO and NED, former-Marketing Director of Selfridges and author of Amazon chart-topping book ‘Disrupt! 100 Lessons in Business Innovation’. Sophie Bidwell is an ex Goldman Sachs banker and private equity/finance guru.


We are part of an ecosystem of businesses on a mission to create a positive future in a disrupted world.

Springwise — Re_Set is powered by Springwise, the renowned global innovation intelligence platform that drives positive and sustainable change, giving us advance access to the most innovative thinking and ideas on the planet. With an extensive database of over 10,000 global innovations, Springwise is trusted by thousands of thought-leaders, entrepreneurs, investors, educators, creative leaders and tech disruptors from all over the planet as the leading source of disruptive ideas that inspire and empower.

capital D — a pan-European private equity fund manager founded in 2017 to focus on investing in mid-market companies that show clear evidence of transforming legacy business models or have demonstrable potential to do so. capital D seeks to be their partner of choice and has a distinctive approach integrating three competencies: intelligence, investment and impact. James and Sophie serve as strategic partners.

1% For The Planet — Re_Set and Springwise are members of 1% For The Planet — which connects us to some of the most environmentally concerned organisations in the world. 1% For The Planet inspires people to support environmental organizations through annual membership — with members pledging 1% of their profits to vetted environmental causes – and everyday actions. James serves as the Chair of its UK steering committee.


We want to recruit a team of super smart entrepreneurs who are passionate about creating positive change together, and share a genuine desire to help the business and the team thrive, personally and professionally.

We’re looking for candidates with a top tier education along with blue chip company and/or consulting experience.

An entrepreneurial spark is a must, whether that’s founding your own business or, participating in early stage start ups.

Lastly, we want people who have the same values as us – that means a passion for sustainability, innovation and who truly believe in business as a force for good.


A great start-up office culture with vibrant offices in Somerset House.

The best work-life balance you will see in consulting with flexible working and minimal travel.

A sociable team with weekly lunches and regular office drinks.

The opportunity to work with some of the most established companies and business leaders on impactful, exciting and meaningful projects.

We’re growing rapidly, so along with huge scope for progression, you have the possibility to get involved in every aspect of the business, from recruitment to marketing.


Founders & Leaders

Kevin Barrett Photo

Kevin Barrett

Managing Partner

Kevin joined Re_Set in May 2020 with 25 years of experience in business, where he has had the privilege of playing a part in the success stories of some of the UK’s strongest retail and financial services organisations. First, as a management consultant working at Accenture; second, in a number of varied senior management roles at Sainsbury's and Howden Joinery plc; third, as a Board member in the healthcare sector.

James Bidwell Photo

James Bidwell

Founding Partner and Exec Chair

James is a highly experienced CMO and CEO with a successful career in leading transformational change. As Chair of Springwise he sits at the nexus of the disruption economy and leads on innovation strategy, intelligence and working with Boards and CEOs to create successful businesses of the future.

Sophie Bidwell Photo

Sophie Bidwell

Founding Partner and CFO

Private equity investor turned digital transformation champion and disruption specialist, Sophie founded the eNova partnership, Re_Set, Digital Bootcamps. She spent ten years in blue chip City institutions Goldman Sachs, Change Capital Partners and Hg Capital. Entrepreneur, investor, speaker.

Simon Pinson Photo

Simon Pinson


Simon has spent the last 20 years working with startups to help them launch and grow rapidly and with leading corporates to help them find innovative and profitable ways to grow. Simon began his career as a strategy management consultant with A.T. Kearney, and for the last 10 years, Simon has been providing very “hands-on” advisory services to startups and SMEs in Australia and the UK.

James Bidwell - Co-founder at Re_Set and Springwise
In 2015, James Bidwell became CEO and owner of innovation portal Springwise Intelligence, described by Seth Godin as “almost too good to share”. James is also Founding Partner of RE_SET, the innovation and digital transformation boutique consultancy, created for the disruption economy.


  • A passion for sustainability
  • Innovation and entrepreneurship
  • Belief in business as a force for good
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