Plural Strategy

A strategy consultancy designed to meet the challenges of a data-driven world

25 Bedford Street, London, WC2E 9ES

IT Agriculture Education Strategy

Plural is a sector-focused strategy consultancy, established to meet the challenges of a data-driven and digital world

Glass Door
Team Size 30 - 40
Gender Diversity 50% Female Employees
In the past 2 years
Established 2014

Plural is a sector-focused strategy consultancy, established to meet the challenges of a data-driven and digital world

About Us:

Plural is a strategy consultancy helping businesses to deliver transformational growth. Plural’s founding principle has been to create lasting impact for its clients through evidence-based decision making and close collaboration.

Through its offices in London and New York Plural advises some of the major corporates and Private Equity investors globally in the Events, Media, Information & Technology, Agribusiness and Industrial Technology sectors.

The sectors we work in are undergoing accelerated change. Technology, data, content are converging, leading to new products, new business models, new competitors and new routes to market. This presents a considerable opportunity as well as challenges for businesses and their leadership teams.

Our approach combines a depth of expertise across our sectors with leading-edge analytical capabilities and proprietary data sources. At the heart of the Plural philosophy is a belief that effective advice is built upon:

- Taking our clients’ challenges as our own
- Providing clarity and direction, even in the most complex situations
- Using data to underpin everything we do
- Bringing energy and commitment to every engagement

We have created a vibrant, high performance culture which combines energy, intellect and rigour with innovative thinking.

We are global in our outlook, multilingual, and our work takes us to every continent. Both internally and with our clients we operate a flat, open and inclusive structure involving staff at all levels in decision-making and in developing perspectives on our sectors.

This culture lies at the root of the results we deliver, and is fundamental to building and sustaining our team of highly motivated consultants.


Our approach combines a depth of expertise across our sectors with leading edge analytical capabilities and proprietary data sources. We are committed to solving the challenges in our sectors in the most effective way.

Plural Philosophy:

We are very interested to hear from people who embrace the Plural philosophy. We are looking for people who combine outstanding intellect and analytical capability with commercial judgement. Our team is highly collaborative, but also keen to use their own initiative.

Founders & Leaders

James Easton Photo

James Easton

Chief Executive

Board-level executive and strategy advisor A senior strategy advisor to leading corporates and investors in the media, information and marketing services sectors, with a track record of bringing clear, structured thinking and creative solutions to complex business problems. Extensive experience of M&A, providing commercial and strategic advice to corporates and private equity investors on transactions of £5m to £2bn. A thought leader in the media and information sectors.

Louise Obadia Photo

Louise Obadia


I am a Director in Plural’s London office and lead the firm’s post-merger and acquisition integration, and strategy implementation practice. My experience includes complete end to end integration planning and delivery, both commercial and functional/technical, and in addition, building and delivery of synergy strategies to ensure optimised growth and value creation. Previously I was at Informa, where, most recently, I was responsible for the successful acquisition, integration and incubation of events and media businesses globally in the Finance, Life Sciences and TMT sectors. I have over 25 years of experience within the media and events sector.

Jonny Baynes Photo

Jonny Baynes


• Thought leader in events strategy • Pioneer in business intelligence and analytics • Highly experienced in acquisitions strategy and support Key sectors: • Events • Business information • Digital media and software • Private equity M&A Highlights 2014-15: • Comexposium (Charterhouse) • The NEC Birmingham (Lloyds Development Capital) • Hanley Wood (Informa) • Africa Oil Week (ITE) • Urban Expo (Clarion) • UK Tech Events (Artexis-Easyfairs)

Phil Stone Photo

Phil Stone


A highly experienced strategy consultant with a specialist focus on growth and international M&A support for corporate and private equity clients. Specific areas of expertise include: - B2B data and information - eLearning - eHealth - STM - vocational training - animal nutrition - Private Equity A thought leader and innovator in the use of data to drive business performance and profit growth.

Success Stories

Ruoxi Huang Photo

Ruoxi Huang

Senior Associate

“I joined Plural in 2014 as an Analyst, and I’m now a Senior Associate”

Tali Engelhard Photo

Tali Engelhard


“From the start people help you develop the skills you’ll need to grow. I can really see a future here”

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