Mandarin Associates

Unlocking potential... fuelling action... raising performance

Little Shrewley, Warwickshire

Strategy Change Management Coaching

We help organisations, teams and individuals achieve their potential through new thinking and optimised performance

Team Size 0 - 10

We help organisations, teams and individuals achieve their potential through new thinking and optimised performance

We support and advise businesses and start-ups to:

Develop company purpose, vision & strategy

We work with Senior Leaders and Business Owners to identify organisational purpose, define vision and develop future-ready growth strategies

Identify innovation & growth opportunities

We help business leaders explore new and emerging opportunities, determine market potential and develop and launch new propositions and services

Embed organisational values & behaviour change

We create or identify organisational values or guiding principes and help embed these into working practices and behaviours.

Founders & Leaders

Charlie Curson Photo

Charlie Curson


I am a business owner, advisor and coach with a passion for helping organisations, teams and individuals achieve their potential through new thinking and optimised performance. Over the past 18 years, I have designed, developed and delivered ambitious growth strategies, product and service innovations, customer experiences and change programmes for global clients including Audi, BP, Barclays, VISA, McDonalds, M&S, Telefonica, Jaguar Land Rover and easyJet. In more recent years, I've applied these skills and experiences to start-ups and mid-cap businesses, as both advisor and founder, helping to align teams around a clear strategic direction, improved performance and sustainable growth. I particularly enjoy designing and facilitating innovative workshops and team experiences, creating organisational vision and strategy, and coaching high performance behaviours in teams and individuals - all underpinned by significant value proposition development and programme delivery experience.

Steve Williams OBE Photo

Steve Williams OBE


Steve works with businesses using his experiences to give insights into high performance culture that can be adopted by leaders and teams to help them perform better and be more successful. Steve and his team mates won Olympic Golds in two of the most heart-stopping and unforgettable Olympic finals Steve Williams OBE is a Double Olympic Gold medalist from the British Olympic coxless fours in Athens and Beijing and four times World Champion. In 2011 Steve skied to the Geographic North Pole and summited Mount Everest in two 'back-to-back' expeditions.

Sally Curson Photo

Sally Curson


An experienced coach, facilitator and advisor, I am a Learning and Development and HR specialist with experience of enabling change at organisation, team and individual levels. My aim is to make a positive and lasting impact on those I coach, facilitate and advise using my commercial acumen, pragmatic approach, enthusiasm and passion for improving performance, increasing productivity and boosting well-being. Specialisms: 121 coaching at all levels – particularly focusing on those looking to increase their performance, boost their well-being or make a key life or career transition. I have extensive experience of developing and delivering development programmes in areas such as management and leadership, resilience, well-being and all areas of positive psychology.

Simon Owen Photo

Simon Owen


Simon has experience across strategy, commercial development, innovation and transformation. He has deep sector expertise in media, technology and digital, with a broader based of experience in a variety of other sectors, and has worked with a wide range of organisations, from FTSE 100 and established corporates, PE and VC backed portfolio companies, SMEs and early stage businesses.


  • Curiosity - Always open to new ideas and feedback; innate desire to learn and grow; question the status quo.
  • Clarity - Completely clear on your purpose, your desired end-game, the strategic direction and the plan.
  • Conviction - Absolute, unwavering belief in your purpose, your ambition and your plan to achieve.
  • Compassion - Act with kindness at all times, considering all others as well as managing self.
  • Courage - Willing and able to make tough decisions; seek the new and the unexpected; confidently take and lead directed action.


Typical Clients