Kantar is the world’s leading data, insights and consulting company. We help clients understand people and inspire growth.

6 More London Place, London, SE1 2QY

Brand Growth

Kantar is a data and evidence-based agency providing insights and actionable recommendations to clients, worldwide.

Glass Door
Team Size 500+
Established 1993

Kantar is a data and evidence-based agency providing insights and actionable recommendations to clients, worldwide.

We have a complete, unique and rounded understanding of people around the world: how they think, feel and act, globally and locally in over 90 markets.

We don’t just help clients understand what’s happened, we tell them why and how they can shape the future.

We understand what makes people tick. We’re proud to be helping change the world in which we all live.

Our clients are wonderfully diverse. We inspire, inform and work with them to create strategies whatever their objectives – improving brand awareness, attracting more consumers, increasing brand penetration, financial success or growing peoples’ confidence in public services.

We collect our data digitally and share our insights in real time – at scale and at speed. We have self service solutions which return results the same day as well as deep diagnostic ones which take longer. We use AI and machine learning to make existing offerings faster and cheaper as well as to offer new services which couldn’t have been dreamt of a few years ago.

Founders & Leaders

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James Brooks

Chief Operations Officer, Kantar

James Brooks joined Kantar in 2004 as Global Operations Director with Kantar Worldpanel. During his career with Kantar he has also held the positions of Operations Director with Kantar TNS and Chief Operations Officer of Kantar’s Insights Division. Before joining Kantar, James spent 10 years at IRI in a combination of commercial and operational roles. In these roles James has always brought a client focused approach ensuing that are operational capabilities are aligned to the needs of our clients.

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Nathalie Burdet

Chief Marketing Officer

Nathalie Burdet joined Kantar as Global Marketing Leader of the Insights Division in 2018. She was appointed Kantar’s Chief Marketing Officer in June 2019. Prior to this Nathalie held progressively senior marketing leadership roles across the FinTech industry, including at NEX Group (Formerly ICAP) where, as Head of Marketing and Brand Strategy, she developed, launched and built the NEX brand globally, and Thomson Reuters where she led the internal marketing for the flagship Eikon product. Nathalie holds a LLM in European and international business law and a Postgraduate Diploma in Marketing from the Chartered Institute of Marketing in London.

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Scott Carter

Chief Human Resources Officer

Scott Carter joined Kantar in 2010 as global head of recruiting, followed by appointments as group HR director for a portfolio of global Kantar subsidiaries in 2013 and promotion to the role of chief HR officer for Kantar Media in 2015. Prior to joining Kantar Scott held leadership roles at Price Waterhouse and a number of technology companies.

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Lynnette Cooke

CEO, Health division, Kantar

Lynnette Cooke leads the global Health division for Kantar, guiding the organisation through organic and acquisition-related growth. Known as a great connector of people, she creates diverse teams to challenge each other and generate the best ideas for serving clients. Lynnette is committed to paying it forward as a mentor and advocate. She is chair of Kantar’s corporate responsibility programme, Extraordinary People, which includes global partnerships with Special Olympics and UN Women to advance inclusive and diverse attitudes and behaviours across the globe. In addition to these CSR commitments, she holds board and advisory roles for Insights Association government affairs, Michigan State University Master of Science in Marketing Research program, where she also faculty and Women in Research (WIRe). In 2010, Lynnette was named one of the 100 Most Inspiring People in the life science industry by PharmaVOICE magazine and in 2011 she was the recipient of PMRG’s R.R. Fordyce Award.

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Reed Cundiff

CEO North America Region

Reed Cundiff joined Kantar from Microsoft where he held the position of General Manager, Customer and Market Research. During that period he was responsible for the digital transformation of Microsoft’s customer and consumer insights and revamped his team into an internal consulting team. Prior to Microsoft, Reed had a series of roles in the technology sector, as a manager and consultant at Gartner and Yankee Group and as one of the founding executives of Compete.

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Wayne Levings,

President and Global Chief Client Officer

Wayne Levings oversees clients and offer via the network of Kantar enterprise client directors. Wayne was previously responsible for a number of the Kantar operating companies, including IMRB, Kantar Retail (where he had been CEO) and The Futures Company. Wayne chairs the Kantar Innovation Board and sits on the main Kantar Board.

Discover Kantar Reputation platform
Kantar Reputation is the new global platform from Kantar helping communication, marketing and PR professionals to master their earned media activity. Kantar Reputation is the only platform which provides a single tool for planning, targeting, distributing, monitoring and analysing earned media activity – providing insight and support at every stage of the communications cycle.



  • IAB Europe: 2019 Winner ’Consumer attitudes and behaviours’ for Getting Gender Right research.
  • ESOMAR: 2019 ESOMAR Congress Winner ‘Best Paper Award’ for ‘The real why and the hidden who’ by Jon Puleston, Kantar, and Christopher Graves, Ogilvy Consulting.
  • ESOMAR: 2019 Young ESOMAR Society competition winner: Tsahn Cherng (Kantar) on the potential of Blockchain technology for the market research industry.
  • ESOMAR: 2019 ESOMAR Best Presentation Award APAC: ‘Measuring the short to long-term impact of digital literacy education in rural India’ by Matthew Beal, Kantar, and Ashley Woods, Google.
  • Unilever: 2019 Unilever CMI Agency Partner Excellence Award, India.
  • I-COM: 2019 I-COM Smart data Awards: Data Provider of the Year.
  • Gold award at the Trophée des Etudes et Innovation organised by Offre media + Syntec for NeedScope IA research about decoding the consistency of brand communication on social media at a global level. Carried out for Michelin.
  • BHBIA: Winner of British Healthcare Business Intelligence Association (BHBIA) BOBI award for Creative Fieldwork Team of the Year.
  • MRS: Winner 2019 MRS Grand Prix for Greatest Impact.
  • Media Research Group: 2019 Media Research Group Winner of ‘Best International Research’ for our work in Global Audience Measurement with BBC World Service.

Other Information & Documents

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