Fluxx. Big thinking brought to life

9 Marshalsea Road, London, SE1 1EP

Innovation Strategy

Fluxx is an innovation company. We unlock potential in organisations, helping them to change and innovate at pace

Glass Door
Team Size 50 - 75
Established 2011

Fluxx is an innovation company. We unlock potential in organisations, helping them to change and innovate at pace

We transform how you listen and respond to customers, work with each other and implement change. We know it’s tough for businesses of all kinds who are navigating the financial, economic and social challenges brought on by the global pandemic.

We’ve adapted our services to create frameworks and training to help navigate all the tough decisions businesses and leaders are having to make. Whether it’s remote research techniques to get to the heart of client needs in this new environment, on-demand strategic consulting, virtual design sprints and hackathons, innovation training or a framework using human-centred design thinking to help companies grapple with the huge task of designing the workplace of the future.

From banks and insurers to publishers and retailers, we work within all sectors to innovate quickly. We design with evidence, create propositions people want and ensure our clients can drive models for repeatable innovation moving forward. Working alongside our clients we co-create products, services and strategies, enabling them to transform and get ahead in the digital age. We are working with some of the best organisations in the world such as: More Than, Game, Argos, Atkins & HSBC. And we are helping an ever-growing list to create stuff that works.

How we help:


- Understanding customers and markets
- Identifying opportunities
- Vision-setting


- Turning insight and ideas into propositions
- Sparking movements for change
- Co-creating new products and services


- Building and scaling propositions through rapid iterations


- Consolidating new ways of working
- Learn-by-doing
- Formal training and coaching

We roll up our sleeves and apply customer-centred design as well as Lean methodologies to make commercially successful ideas happen fast.


We’ve created some ground-breaking, award-winning and innovative work at Fluxx, and that’s because no two people here think the same way as each other. We’ve come from everywhere - from multinationals to startups, digital agencies to agile consultancies. We’re a diverse bunch - from artists, lawyers, digital editors to engineers. We encourage our differences, because real creativity happens when we overlap, challenge each other and develop ideas together.

Founders & Leaders

Richard Poole Photo

Richard Poole

Managing Partner

Richard is a Managing Partner at Fluxx. He is a leader of the design and development of award winning initiatives across Retail, Media & Entertainment, Financial Services, Energy and Utilities sectors in EMEA and the Americas. He has also developed and led professional services and digital agency teams which are ranked as industry leaders by sector analysts.

Dan Wyllie Photo

Dan Wyllie


Dan is a Partner at Fluxx. As a partner at Fluxx, he helps the team create some ground-breaking, award-winning and innovative work. The team has worked with some brilliant established brands as well as some interesting startups to help them build services, products and businesses that people love.

Paul Dawson Photo

Paul Dawson


Paul is a Partner at Fluxx. His passion is helping big ideas come to life for our clients; integrating innovative and user-centred ways of working into business-as-usual. His focus is always on customer experience based on design philosophy and helping brands imagine and create new products, based on their clients needs both now and in the future.

Peter Hay Photo

Peter Hay

Managing Consultant

Peter is a Managing Consultant at Fluxx. He is adaptable and commercially aware Business Consultant with over 12 years experience of IT professional services delivery. He has a proven track record of success within B2B, B2C, food retail, consumer packaged goods, airline, consultancy services, technology and offshore markets working with companies including Virgin Atlantic, Next, News International, Tesco, Ordnance Survey and Boots.

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