Decision Lab

We are experts in Mathematical Modelling, Optimisation, Simulation, Data Science and Artificial Intelligence

N201C Vox Studios, 1-45 Durham Street, London, SE11 5JH

Technology Transformation Data Analytics

Decision Lab is an award-winning technology company that solves real-world challenges for some of the biggest and most respected businesses in the UK

Glass Door
Team Size 10 - 20
Established 2011

Decision Lab is an award-winning technology company that solves real-world challenges for some of the biggest and most respected businesses in the UK

Our mission is to help global businesses evolve and grow by making better decisions. We are experts in Mathematical Modelling, Optimisation, Simulation, Data Science and Artificial Intelligence. We combine these to build the tools and models that turn the impossible, toughest problems into bold and clear paths for enabling decision-making. The solutions we create for our clients lead to transformation and improve systems used by millions of people in the UK within key domains: Defence and Security, Cyber, Aerospace, Infrustructure, Management, Water and Electricity. Our purpose is to inspire you to believe the impossible is possible.

Our clients include: the Royal Navy, Defence Science and Technology Laboratory (DSTL), Babcock International, the Rolls-Royce, Siemens, GlaxoSmithKline, the Canal & River Trust and numerous utility companies. The challenges our clients pose to us require great creativity, skill, talent and passion to get to the outcome that we all want. The rare blend of skills, methods and experience within Decision Lab offers genuinely unique industry insight and methodologies. We use best of class tools and invest time to innovate, develop, understand and apply new techniques and technologies. The challenges our clients pose to us require great creativity, skill, talent and passion to get to the outcome that we all want.

We create a virtual representation of systems and processes to answer questions. We use mathematical techniques to find one or more “best” solutions to a problem. We extract insights from data to unlock value within organisations. Software is an enabler to take the technical work and allows us to create a tool that our clients will use. We apply industry best practices and recognised software libraries and often use the variety of methods that helps us produce the best solution. The output of our work ranges from: prototyping, hacks to full product development, integration and deployment. We always put the user into the centre of our development, which makes it easy for our clients to deploy Decision Lab’s models.

Founders & Leaders

David Buxton Photo

David Buxton

Founder, Executive Chairman & Business Development Director

David co-founded decisionLab 2011 and is now a MD. Although the decision sciences landscape has evolved rapidly over this time, his mission remains the same: to help our clients grow their business through more effective decision making.

Ian Griffiths Photo

Ian Griffiths

Chief Executive Officer

Ian is Chief Strategist at decisionLab. As well as heading up the Asset Management Business Unit and the Aerospace, Defence and Security Business Unit, he is focusing on ways of helping the business develop, and getting stuck into technical work when time allows.

Dom Weldon Photo

Dom Weldon

Principal Software Engineer & Software Production Team Lead

Dom Weldon is a Principal Software Engineer and Head of decision Lab’s Production Team. Dom’s team works with data scientists and consultants to develop models and turn them into production ready tools. Prior to joining Decision Lab, Dom was a Full Stack Web Developer from modelling to databases, deployment and front end design. He joined Decision Lab as a Senior Software Engineer.

Chris Smith-Clarke Photo

Chris Smith-Clarke

Principal Data Scientist & Data Science Team Lead

Chris heads up the data science team, working across the full spectrum of data science, from requirements gathering and data exploration, through to building production ready machine learning pipelines and innovative applications of reinforcement learning. Chris helps ensure we extract maximum value from data and build robust and reliable predictive models.

A day as a labster
Join our Labsters to take a look at a regular day at Decision Lab's office. Suggested by UMG Ariana Grande ft. Future - Everyday (Official Video) ft. Future Music in this video Learn more Song Faith (From "Sing" Original Motion Picture Soundtrack) Artist Stevie Wonder Licensed to YouTube by UMG (on behalf of Republic/Universal Pictures/Sing); EMI Music Publishing, LatinAutorPerf, Kobalt Music Publishing, SOLAR Music Rights Management, LatinAutor - PeerMusic, Abramus Digital, AMRA, Downtown Music Publishing, Global Music Rights LLC, UNIAO BRASILEIRA DE EDITORAS DE MUSICA - UBEM, UMPG Publishing, ASCAP, BMG Rights Management (US), LLC, UMPI, LatinAutor - UMPG, LatinAutor, CMRRA, ARESA, and 21 Music Rights Societies

Values

  • Applied Creativity - we think creatively, trying to solve problems differently to others, asking questions and trying to find new methods
  • Happiness - we want the company to be a happy place for all people involved – our staff, our clients and our partners
  • Best in class - we strive for the best and most effective, be it the people we employ, the techniques we apply, the clients and partners we work with
  • Boldness - we actively seek to challenge ourselves in the projects we take on and in the ways we solve them and are not afraid to fail, but we learn from them
  • Passion - we approach our work with real enthusiasm, are determined to deliver, and take ownership and responsibility for our activities

Awards

  • Bronze Medal: UK’s Leading Management Consultants - Consulting services in Data Analytics and Big Data, Financial Times, 2020
  • Winners: UK-Canadian AI Challenge, 2019
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