CF (Carnall Farrar)

A management consultancy & analytics company dedicated to improving healthcare

1 Lyric Square, Hammersmith, London W6 0NB

Healthcare Pharma & Life Sciences Data Science Strategy Data Analytics

CF’s mission is to improve health and care, by inspiring clients to innovate and sustain change, through a talented and trusted team of people, supported to stretch the bounds of possibility.

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Team Size 50 - 75
From 2017-2020
Gender Diversity 50% Female Employees (& Predominantly Female Led)
Established 2014

CF’s mission is to improve health and care, by inspiring clients to innovate and sustain change, through a talented and trusted team of people, supported to stretch the bounds of possibility.

We partner with health, care, pharma and life sciences organisations to deliver and sustain effective change – strengthening services and systems and creating positive outcomes for staff, citizens and whole communities. Everyone at CF is passionate about healthcare.

We are committed to sharing our experience, best practice and analytics capability with health systems internationally. We work with providers, commissioners, payors, regulators and businesses, sharing our deep knowledge of the NHS and bringing our international insights to the UK.

The business is provided on the principle that every member of the CF’s team has a passion for health and care. CF combines experience from notably NHS leaders, McKinsey Partners along with Data Scientists, Clinicians and consultants from healthcare consultancies.

Their origins lay in supporting the NHS, but now support clients around the world in healthcare and life sciences.

CF provide a suite of innovative and robust solutions for health and care clients; taking you from analysis, strategy through to implementation and beyond. They have worked with the NHS up and down the UK, as well as serving healthcare systems and life sciences firms on an international scale as they have grown at an impressive rate.

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Founders & Leaders

Dame Ruth Carnall Photo

Dame Ruth Carnall

Managing Partner

Ruth has more than 35 years’ experience in healthcare, including over 20 years as a chief executive in acute hospitals, mental health, community services and health authorities, including working directly with ministers as a senior civil servant. In 2006, Ruth established NHS London the strategic health authority for London, where, Ruth spent seven years as the Chief Executive. Prior to that Ruth worked as an independent consultant with a range of clients, including, Department of Health, Monitor, NHS Trusts, the Prime Minister's Delivery Office, and the Cabinet Office.

Hannah Farrar Photo

Hannah Farrar

Chief Executive

Hannah has held senior positions in the NHS and central government. As Director of Strategy at NHS London, Hannah delivered major programmes of strategic change, including ‘Healthcare for London’ a system strategy for health and care in the capital. Hannah has an exceptional track record of motivating people and organisations to deliver transformational change.

Ben Richardson Photo

Ben Richardson

Managing Partner

Ben Richardson is a co-founder of CF and leader of the company’s work in life sciences and healthcare analytics. He has worked with clients across all areas of healthcare on four continents to improve healthcare and support the uptake of innovation. Previously, Ben was a senior partner at McKinsey and leader of the integrated care and payment innovation service line in Europe. 

Anne Rainsberry Photo

Anne Rainsberry

Managing Partner

Anne has a breadth of experience leading complex health systems and developing health strategy and service redesign. Anne is the leader of CF’s work within the UK and across the NHS. Anne has over 32 years’ experience in the NHS, holding a variety of roles across the system, from Chief Executive and as well as a range of regional and national roles and has personally led a range of complex changes including several major service reconfigurations.

Bev Evans Photo

Bev Evans


Bev Evans, CpFA is an experienced finance director who has operated at board level in both executive and non-executive director positions in provider, commissioner and regulatory bodies. She has an excellent track record and wide network, and a reputation for helping address challenges through engagement and robust financial analysis, underpinned by systems and processes.

Success Stories

Asha Patel Photo

Asha Patel


Asha is a senior analyst at CF, working within healthcare consulting.  Asha left a career as a junior doctor to pursue consulting after witnessing the vast challenges that most hospitals and healthcare systems are currently facing. Asha’s career in consulting has only just begun and during the two years, she has spent at CF she has demonstrated significant potential, above and beyond expectations. Her pursuit of consulting is rooted in a personal aim to improve healthcare for all.  Asha has helped clients to make strategic decisions and large-scale changes in an operationally challenging environment within a highly complex politically driven system, her work always delivers tangible results for clients which last long after the project is complete.

Phil Livingstone Photo

Phil Livingstone

Senior Manager

Phil is a healthcare consultant at CF, with over 8 years of consultancy experience spanning KPMG, NHS Leadership and CF. Phil has led teams to deliver transformational changes to clients across the UK. Phil spent 2 years within the NHS Leadership Academy as a tutor, where he coached both clinicians and managers to build resilience, manage conflict and develop independence within their roles. Phil drew on his consultancy background and personal experiences to deliver an authentic and genuine approach to tutoring. When Phil joined CF, his coaching, mentoring and healthcare knowledge, saw him quickly build deep relationships both internally and with clients. Phil has developed a style based on honesty, compassion and empathy, rooted in human interaction.

An Interview with Ruth Carnall
Strategies she and colleagues have adopted to deliver system-wide transformation across London.


  • We are passionate about healthcare
  • We build trusted client relationships
  • We create possibilities
  • We respond with agility
  • We are courageous
  • We draw and build on each other's strengths


  • HSJ Partnerships 2020 Awards: Best Consultancy Partnership with the NHS
  • & Best Healthcare Analytics Project for the NHS
  • & System and Data Integration
  • MCA 2020 Awards: Rising Star
  • & Best use of Strategy
  • & Team Leader Consultant of the Year
  • & Change & Transformation in the Public Sector

Other Information & Documents

CF - Women Draw
CF awards on stage
CF - Consultancy of the Year