BFY Group

BFY rapidly solves the most challenging problems clients face, creating opportunities for them to increase their profitability

41-43 St. Marys Gate, Nottingham, England, NG1 1PU

Energy & Utilities

BFY is a leading retail energy advisor in the UK. Our partners and associates work with around 75% of UK energy suppliers, as well as multiple vendors and industry bodies.

Team Size 30 - 40
Established 2004

BFY is a leading retail energy advisor in the UK. Our partners and associates work with around 75% of UK energy suppliers, as well as multiple vendors and industry bodies.

Minimise your financial impact this year. Deliver projects, make savings, and grow faster at a lower cost than planned.

Find your sustainable new normal – with rapid improvements to support business recovery, stabilisation, resilience and growth.

From reducing costs and waste and improving levels of debt and cash flow with our energy retail - to supporting your next merger or acquisition, through our Transaction Advisory, we deliver value, fast.

Our clients benefit from our unmatched speed and agility in the design, planning and implementation of their solutions, tailored specifically for their business.

It’s what’s made us the leading retail energy advisor in the UK.


BFY is the leading retail energy advisor in the UK. Our partners and associates work with around 75% of UK energy suppliers, as well as multiple vendors and industry bodies.

​Our position in the market is due to our ability to solve the most intractable challenges our clients face, creating new opportunities for them to increase their profitability.

​Whatever needs to be unlocked so you can deliver your financial commitments, we have the knowledge, experience and expertise required.

Key facts:

  • Founded in 2004
  • Headquartered in Nottingham
  • Independent, privately owned UK company
  • Specialist in B2C and B2B retail energy
  • Services in advisory, consultancy and market insights
  • 50 partners and associates
  • Work with around 75% of UK energy suppliers

Our culture:

Everyone at BFY always behaves in a way that is true to our values.

​We make the best use of our knowledge to help clients achieve their objectives. We always seek opportunities to deliver more than we promised. We have the structure and support needed to deliver excellence for clients and help our people to continuously develop their skills and capabilities.

Founders & Leaders

Ian Barker Photo

Ian Barker

Managing Partner

Ian founded BFY and is its Managing Partner. Our clients value the deep industry insight, straight talking and sensible approach he applies to strategy, commercial, and operations engagements. Ian has over 15 years’ experience in energy consulting, having worked with clients across energy retail, energy wholesale, and energy assets. As well as advising the boards of over 30 energy suppliers in the last 18 months, Ian has helped one of the largest energy retailers in the UK redefine their strategy, build the UK debt sale capability for numerous energy retailers, and helped to create a challenger M&A offering. Prior to founding BFY, Ian spent 5 years working in IT helping clients implement “bleeding edge” technology on Web Services, Software As A Service, and helping clients move from Desktop to web-based software solutions. Ian is married with two young children. He is a willing weekend ‘Daddy Taxi’ but remains unable to locate a kids’ club without Sat Nav.

Ben Bugg Photo

Ben Bugg

Head of Strategy and Transaction Advisory

Ben’s focus is on supporting energy clients to transform their cost base and the delivery of organic and inorganic growth through M&A activity. He also takes an active role in our Market Insights practice, creating market intelligence that helps our clients make more informed business decisions. His recent work includes business model evaluation and scenario analysis of a challenger brand to establish a strategy that would lead them to profitability within two years. He was also the lead adviser for a large B2B market transaction, as well as for a ‘disruptor’ brand’s acquisition of another supplier. ​Ben holds a first-class bachelor’s degree in finance and economics from the University of Lancaster and a master’s degree in finance from the University of Durham. Before joining BFY, Ben’s previous career was in investment banking, which saw him hold roles at Legal and General, Lloyds, Nomura, and HSBC.

Rachel Littlewood Photo

Rachel Littlewood

Senior Manager Financial Optimisation

Rachel leads our Financial Optimisation workstreams, working with leaders to improve profitability and cashflow. Rachel helps clients improve profitability and cashflow by identifying and solving problems related to revenue and margin leakage, as well as debt and operating costs. Rachel also provides financial expertise to support the success of M&A transactions. Rachel’s recent work includes helping a large challenger energy supplier review its cash performance and target key areas for improvement. She supported a ‘big six’ supplier to recover metering overcharges, and delivered an end to end revenue leakage diagnostic to improve its profitability and cashflow. Rachel also acted as subject matter expert supporting a client through operational and financial due diligence of a customer book in a recent acquisition. Rachel held roles in finance, commercial and operations within the energy industry for over 13 years before joining BFY.


  • Exceptional
  • Trusted
  • Proactive
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