Ayming brings people, knowledge and innovation together to deliver better Sustainable Business Performance

4 More London Riverside London SE1 2AU

Retail & Consumer Financial Services Aerospace & Defense Healthcare Operational Improvement Procurement

Ayming is the leading international consultancy firm specialised in Business Performance. We constantly create and implement new ways to bring authentic sustainable performance to our clients

Glass Door
Team Size 500+
Established 1986

Ayming is the leading international consultancy firm specialised in Business Performance. We constantly create and implement new ways to bring authentic sustainable performance to our clients

We advise the C-Suite across all industries and geographies on their critical issues and opportunities, supported by three major pillars: Operational Excellence, Employee Commitment and Innovation Management.

We use our capabilities to help our customers make better business performance decisions, to save them time and money. This results in better outcomes for all their stakeholders, delivering tangible short- and long-term results through a multi-specialist approach. The success of the Ayming approach is reflected in our 90% client retention rate and our shared business performance model.

The Ayming culture is defined by a positive attitude, one of trust, high levels of innovation, as well as employee engagement and organizational agility. We support our people by empowering them with trust so they can be successful in their professional lives.

Ayming’s mission is to be the international market leader in business performance – the management consultancy that companies turn to for the best strategic and operational advice and business-critical support.

Ayming’s success, and the performance improvements achieved by our clients, are built by our people – through their expertise, values and behaviours.

Ayming’s culture reflects and nurtures these values and ways of behaving. ‘Further together’ is how we sum up this culture and our approach to working within teams and with our clients. It is a crucial part of how we attract and retain the brightest talent, and create a stimulating and enjoyable working environment.


Our success is entirely due to our 1,300 colleagues. We are rightly proud of this collective intelligence that delivers excellence for our clients. Our role is to nurture and foster our colleagues. That is why we focus on a working environment that promotes flexibility, trust and employee well-being.

We are committed to helping people achieve their professional dreams and ambitions: international mobility, career changes, innovation projects and entrepreneurship. Get ready to change the way you approach your career, from your first step with us. Our goal is to encourage individual development to ensure collective growth.

Founders & Leaders

Martin Hook Photo

Martin Hook

Managing Director

Business leader with 28 years experience gained from working for a diverse range of market leading high growth organisations, both domestically & internationally. Experienced, with a broad skill set from business areas including Leadership, Sales, Financial management, New business startup, Commercial business development, Channel creation & support, as well as traditional accounting roles.

Alejandro Alvarez Photo

Alejandro Alvarez

Partner: Operations Performance

Alejandro leads Ayming’s Operations (Procurement & Supply Chain) consulting practice with full P&L and operational accountability. He relaunched and restructured the practice in a post M&A context responsible for strategy setting, business development, marketing and operations. Moreover, he manages multiple engagements with public and private sector clients in Europe, North & Latin America.

Mark Smith Photo

Mark Smith

Partner: Innovation Incentives

Jon Howell Photo

Jon Howell

Director: Operations Performance

John Thorpe Photo

John Thorpe

Director: Operations Performance

Njy Rios Photo

Njy Rios

Director: R&D Incentives

Innovation at Ayming | Ayming UK
For 30 years, innovation has been Ayming's driving inspiration. Find out how it allows us to keep you ahead of the rest. ////////////////// Ayming is a business performance expert that combines highly specialised knowledge – across a range of fields – with hands-on collaboration, to enable organisations and their people to go further. Innovation is fundamental to staying competitive, but funding and tax in this field are complex and often under-exploited, as is the importance of company-wide engagement. Ayming opens up new possibilities.


  • Team spirit – the way we work together
  • Creativity– the way we innovate
  • Pragmatism – the way we get it done
  • Open minds – 5he way we communicate
  • Passion – the way we feel
  • Integrity – The way we deal


  • Shortlisted - Performance Improvement in the Public Sector, MCA Awards, 2018
  • Shortlisted - Supply Management Awards, CIPS Awards, 2017
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