ASE / Gemserv

We are an expert provider of professional services in a world driven by data and technology

8 Fenchurch Place London EC3M 4AJ

Cyber Security Healthcare Renewable Energy Public Sector Energy & Utilities AI & Automation Transformation Strategy Procurement

Gemserv is a specialist market design, governance and assurance services consultancy, providing high quality impartial advice to competitive utility and environmental markets and their participants

Glass Door
Team Size 150 - 200
Established 2002
Revenue increase in 2019 from last year’s £24.1m to £26.9m

Gemserv is a specialist market design, governance and assurance services consultancy, providing high quality impartial advice to competitive utility and environmental markets and their participants

We are a specialist market design, governance and assurance services consultancy, providing high quality impartial advice to competitive utility and environmental markets and their participants.

We deliver high quality end to end services to its clients, from policy development and initial governance frameworks, through to solution design, build and maintenance, as well as accreditation/assurance schemes and intelligent secretariat provision.

Established in 2002, emerging from the introduction of domestic retail competition in electricity, we work with a range of clients including pan-industry bodies and trade associations, to sector regulators and government departments.

Successful projects include the effective governance of the national UK electricity customer switching regime (the Master Registration Agreement), working with the Carbon Trust to design, develop & manage its consultancy services accreditation scheme, relaunch & operation of the Microgeneration Certification Scheme, and the design & implementation of competition to the Scottish water market.

Our information security team advises global, blue-chip corporations, government bodies, telcos, hi-techs and SMEs alike on their security strategies, benchmarking to quality standards such as ISO 27001, Payment Card Industry Data Security Standards (PCI DSS) and ISO 22301 amongst others.

Life at Gemserv

Working at Gemserv is much more than just a job. Our company values, approach to working life and benefits package create an environment where talent is nurtured and where our people can thrive.

Our staff are involved with some of the most exciting and challenging projects across the rapidly evolving energy and data sectors. Attracting, retaining and investing in the development of our people has helped us grow the business significantly in recent years and we have big ambitions for further growth. Gemserv is an equal opportunities employer, we celebrate diversity and are committed to creating an inclusive environment for all employees

Founders & Leaders

Alex Goody Photo

Alex Goody

Chief Executive

Alex joined Gemserv in May 2012 and became Chief Executive in July 2018. Alex has a background in business development, strategy and marketing across energy, insurance, and information technology industries. He commenced his career at the energy company, Amerada Hess and prior to joining Gemserv worked for the insurance group, Domestic & General, in various senior and international management roles. He is a Chartered Director and a Fellow of the Institute of Directors.

Daniel Carter-Clout Photo

Daniel Carter-Clout

Director of Finance (Executive Director)

Daniel Carter-Clout joined Gemserv in January 2017 to lead the Finance and IT functions. Having started his career in audit at Deloitte, Daniel has subsequently gained broad commercial and strategic finance experience across a number of sectors including Telecoms, Manufacturing and Energy. He has held finance roles in both listed multinationals and SMEs. Daniel is a Fellow of the Institute of Chartered Accountants of England and Wales.

Miriam Atkin Photo

Miriam Atkin

Director of Major Accounts

Miriam joined Gemserv in October 2018 as Director of Major Accounts, coming from the public services company Serco. Miriam worked in Serco for eleven years in roles spanning Business Operations, Finance and IT. A Chartered Accountant, Miriam trained with Grant Thornton before moving into business finance roles with The AA and Centrica, prior to joining Serco.

Jon Harley Photo

Jon Harley

Director of Business Development and Consultancy

Jonathan has worked for Gemserv since 2009 and has been on the Executive team since 2016. He leads Gemserv’s Business Development and Consultancy Directorate. Having led several high-profile programmes across the Energy, Environment, Smart and Utilities sector, he is an experienced leader of large teams delivering exceptional client service.

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Trevor Hutchings

Director of Strategy and Communications

Trevor is Director of Strategy and Communications at Gemserv having joined the company in May 2017. Trevor spent much of his early career in the UK civil service, working in a number of government departments and with the European Commission in Brussels. This included positions at then DECC (Dpt. of Energy and Climate Change) where he was responsible for major programmes on energy efficiency and the low carbon economy. He went on to join WWF, the global conservation charity, where he was Director of Advocacy.

Robin O’Connor Photo

Robin O’Connor

Director of Digital Transformation

Robin joined Gemserv in September 2018, following its acquisition of his former companies ASE Consulting Ltd and Aprose Risk, where he was a Director of each. Robin has a strong and proven background in large scale IT Enabled Change programmes, across a number of sectors including health, UK public sector, private sector and overseas. With a specialism in procurement and commercial management, he now leads Gemserv’s Digital Transformation services as it seeks to offer a wider range of services to current and new clients.

The Energy Trilemma
Improving energy efficiency is a key strategic objective for the Government. It is fundamental to de-carbonising the UK, maintaining secure energy supplies and increasing the productivity of businesses, but that means major transformational change. Energy UK recently visited our offices to find out what role Gemserv has to play in making sure these ambitious policies become reality.


  • Innovative - we challenge convention, bring fresh ideas and embrace diversity and change
  • Insightful - we apply our trusted and unrivalled skills, knowledge and experience
  • Collaborative - we listen and inform, working together with honesty and respect
  • Impactful - we are passionate about making a difference


  • Investors in People Gold, Investors in People, 2020
  • Investors in People Gold, Investors in People, 2017
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